Field Ressource helps Haribo strengthen its brand awareness and visibility

Client :

HARIBO

Mission :

Implement promotional actions and exhibitions at Carrefour and Delhaize during special periods (Easter, Halloween).

Solution :

Our team of 15 multi-skilled merchandisers, trained and equipped, is available for any request for ad hoc intervention, each in their own geographical area.

Results :

Thanks to a meticulous preparation prior to each operation and a permanent contact between our merchandisers’ teams in charge of setting up the displays in stores and the Haribo representatives in charge of negotiating the in-store exhibitions, between 100 and 150 exhibitions per wave are carried out. What better way to reinforce the visibility and notoriety of your brand !